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Tash Sefton

Co-Founder of TheyAllHateUs.com / Digital Talent / Fashion Consultant

Tash is one of those women, other women look at, and wonder “How does she do it?” The mother-of-2 has crafted a dream job for herself, and always manages to look impeccable, with her signature understated and unfussy style. She is the epitome of the modern business women, and living proof that you can have it all…if you work really, really hard.

Tash studied fashion design but was always more interested in the business side of fashion. After graduating she worked in product development spending a lot of time in China sourcing labels, spotting trends and producing samples.

Tash’s next move was to General Pants, where she developed vertical labels, such as Arvust, Neon Hart by Jess Hart and Don’t Ask Amanda… She managed a team of production people, buyers and product development talent, and was instrumental in growing that part of the business into a multi-million dollar empire. Tash was promoted to Head of Womenswear and became a member of the executive team, where she was responsible for all branded and vertical buying and sourcing. This role saw Tash spending 3-4 months of the year travelling overseas. She would develop the trends she saw into marketing plans and hand them to Elle to create her magic in store!

After her second child came along, Tash decided she needed to make her work, work for her. By then, “They all Hate Us” had grown beyond a hobby into a really sound business prospect, so Tash took the leap and left her job to work with her best friend.

Theyallhateus.com is the most popular fashion blog in the Australia, boasting over 7.4 million visits a year and an Instagram following of over 1 million. That’s similar traffic to theblondesalad.com by global “It girl” Chiara Ferragni, and more traffic than American blogging darlings; SongOfStyle and SincerleyJules.

Tash and Elle have also created an incredible retail business, with a loyal global fan base of customers that love to shop with them. Tash and Elle convert fans into customers, visits into purchases. That’s real influence, this is real business.

In 2016, Tash and Elle debuted their first TV show, “Style Squad” which launched on Foxtel’s Style and E! Network.

Tash is one of those women, other women look at, and wonder “How does she do it?” The mother-of-2 has crafted a dream job for herself, and always manages to look impeccable, with her signature understated and unfussy style. She is the epitome of the modern business women, and living proof that you can have...

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