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Tash Sefton

Fashion Tastemaker & Curator – Where Did Your Style Go / Artist – Sefton Segedin

Tash Sefton is a Sydney based mother-of-2 whose professional career has centered around the fashion industry for over 20 years. Tash’s extensive experience has seen her hold senior buying and product development roles for some of Australia’s most successful fashion retailers. Her unique perspective on style has been influenced by years of dissecting global trends for the mass market. This experience, combined with the knowledge of women’s consumer habits and an innate love of fashion, has cemented her “fashion education” and ensures that her outlook on style and fashion is well researched and considered.

After deciding to take the leap from the corporate fashion space 10 years ago, she developed and launched a unique first-to-market global retail destination with her friend Elle Ferguson. Revolutionary at the time, They All Hate Us soon became a benchmark for how online retailing would leverage social media in the years that followed. Subsequently, she has become known as one of Australia’s most stylish women and her social media channels admired by women from all over the world. 

Among her many accolades, Tash co-hosted her own makeover show Style Squad in 2016-17 and continues to collaborate with some of the biggest fashion brands in the world. Tash’s professional credits now also extend to her own art business Sefton Segedin created with her sister Hayley Segedin.

A self confessed serial entrepreneur, Tash’s latest venture puts her in the unique position to share her knowledge she has gathered throughout her career with the launch of her new project Where Did Your Style Go, a consulting business aimed at assisting women and men look and feel their best. For the first time Tash is giving people real life access to her with her consulting service. Where Did Your Style Go is a personal approach to create a bespoke experience for each client.

Tash is also dedicated to animal conservation with her work with the Taronga Conservation society. In 2018 she was part of the opening of the Science Institute which the Duke and Duchess of Sussex attended, co created a strategic plan for the Zoofari Gala which raised over $500,000 for animal conservation initiatives and was involved with the December conservation edition of Australian Harpers Bazaar.

While travelling locally and to remote parts of the globe to witness conservation projects first hand – to share, educate and inspire others to act for change. Taronga is a not-for-profit organisation with an absolute commitment to conservation and securing a shared future for wildlife and people.

Tash Sefton is a Sydney based mother-of-2 whose professional career has centered around the fashion industry for over 20 years. Tash’s extensive experience has seen her hold senior buying and product development roles for some of Australia’s most successful fashion retailers. Her unique perspective on style has been influenced by years of dissecting global trends...

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