Hidden title

Sarah Jane Adams

Digital Influencer / Model / Speaker

Sarah Jane Adams is qualified a gemologist, diamond grader and jeweller by trade, she travels the world in search of precious stones and inspiration for antique-inspired pieces for her wholesale jewellery label, Saramai.

Sarah was pushed into the limelight when her daughter uploaded a photo of her in a red Adidas jacket to Instagram with the hashtag #mymumiscoolerthanme and #advancedstyle. It went viral and was followed by campaigns, press, and photo-shoots.

Sarah offers an exciting alternative to society’s expectations of older women, what they are expected to wear and how they are expected to act.

“My style has developed according to the experiences I’ve had, the places I’ve been and the people I have connected with. I like to combine pieces from the different stages in my life, be they punk, street, gypsy, vintage, traveller or a mix of all the above.

What does my chronological age have to do with how I dress? Our clothing is indeed a second skin. Inside my clothes, and inside my body, I am ageless.”

Sarah Jane Adams is qualified a gemologist, diamond grader and jeweller by trade, she travels the world in search of precious stones and inspiration for antique-inspired pieces for her wholesale jewellery label, Saramai.

Sarah was pushed into the limelight when her daughter uploaded a photo of her in a red Adidas jacket to Instagram...

READ MORE